For over 50 years, Willie Nelson has been on the road playing music where people have consistently thrown weed on the stage. Now, Willie Nelson is throwing weed back with his marijuana brand Willie’s Reserve, which follows Nelson’s simple philosophy, “My stash is your stash.”
Country music legend Willie Nelson has teamed up with private equity investors looking to cash in on the latest celebrity-endorsed venture in the burgeoning marijuana industry.
Tuatara Capital, a New York private equity firm, is backing country singer and songwriter Willie Nelson’s endeavor to sell marijuana in Colorado and Washington. is leading an investor group financing the Willie’s Reserve cannabis brand for sale in the two states’ recreational markets. The Willie’s Reserve transaction is the first investment for Tuatara, said Al Foreman, a former managing director with Highbridge Principal Strategies LLC. Financial terms of the firm’s investment in Willie’s Reserve weren’t disclosed, but Mr. Foreman said the firm is focusing on growth-stage investments in companies with proven management.
Our aim is to be the most trusted cannabis company on the planet. We envision a healthier, wealthier and more verdant world in which the legality of cannabis, its accessibility and social support contribute to the vitality of people everywhere.
Anslinger Capital and Hypur Ventures, two of the most experienced early-stage growth capital firms specializing in the cannabis industry, have announced a strategic merger of their respective funds. The new fund, which will retain the Hypur Ventures name, now boasts the largest and most complementary portfolio of enterprise and consumer focused cannabis companies.
While many see the legal cannabis industry as a potential gold mine, it is fraught with risk and there are numerous obstacles that must be overcome before investors can cash in.
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