GCH, Inc


A Brand Led Approach to Cannabis


GCH, Inc. is a Colorado corporation founded as a specialized Intellectual Property development company, tasked with building a market leading enterprise with a premier portfolio of cannabis brands.

The company was born out of a meeting at Willie Nelson’s kitchen table in 2014. That memorable conversation evolved into a vision and the launch of our signature brand, Willie's Reserve.


We are assembling a portfolio of brands for licensed product distribution in multiple states. In an increasingly national cannabis landscape, we aim to offer brands that support best-in-class retail experiences and thriving wholesale businesses.

GCH’s model provides the foundation to rapidly expand our brand portfolio and geographic reach in this dynamic and fast moving industry.


GCH is a proven cannabis brand platform that is vertically integrated, company-owned and prepared to scale. 

founded by Willie Nelson

Artists’ voices have great relatable power. The support of company co-founder and cannabis pioneer Willie Nelson and many friends connects us to a broad cultural and business landscape. 

steeped in consumer products experience

We have decades of experience in public and private companies, plus passion for the category, and proven success in building world recognized engaging brands. 

decidedly consumer-driven

We're devoted to the fans, shoppers and communities that make up the cannabis market. We're committed to building brands that earn a chance to form lasting, meaningful connections. 

ready to navigate state-by-state

GCH has the distinction of being one of the few companies in cannabis to have products on shelves in four states within our first year of operations. More states (and countries) to come.